Improving Your Google SERP Ranking: Why Do Keyword Research?
Chapters
00:26 The Importance of Keyword Research in Google SERP Ranking
01:06 Best Tools to Use
01:50 Important Things to Remember
When you want to boost your website’s Google SERP ranking, keyword research is an essential part of the process. If you’re unfamiliar with keyword research, this video will explain what it is and how it works. You’ll also learn why keyword research is one of the best ways to get your website found by potential customers online.
Keyword research is the process of identifying and targeting the right keywords to help your website rank higher in search engine results pages. This can include a variety of options, including performing manual research through keyword tools and forums, using automated tools like Google’s Keyword Planner or Moz’s Keyword Explorer, or even just asking your customers what they’re looking for.
The goal is to find out exactly what kind of words or phrases people are using when they search for products or services like yours. Once you know this information, you’ll be able to optimize your content and site so that it gets picked up by various search engines, and thus displayed higher in their respective SERPs (search engine results pages).
With that, let’s take a look at the best tools to use for keyword research.
The first thing you should do is look at Google Keyword Planner. This tool will let you see how much traffic certain keywords get, as well as how much competition there is for those keywords. It’ll also show you related words that might be useful in your campaign.
Next, try using Google Trends. This tool lets you see what people are searching for on Google over time. You can check this information out by location or by topic interest. If there’s a big spike in searches for a particular word or phrase, it might be time for your company to make an announcement or launch a new campaign around that term!
Moving forward, when doing keyword research, there are several important things to remember.
First, you need to be aware of your target audience. You have to know who you’re talking to, and what they want from your video. Understanding what your audience needs is the first step toward creating helpful content for them.
Second, you should always use qualitative data in addition to quantitative data when researching keywords. Quantitative data is all about numbers, while qualitative data is all about what people actually say when they search for something.
Understanding which specific keywords to target can greatly help improve your Google SERP ranking!
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