“What happened to Dragun Beauty?” refers to the downfall of a popular cosmetics brand founded by influencer Nikita Dragun. The brand faced numerous controversies, including allegations of false advertising, poor product quality, and unethical business practices. These factors led to a decline in sales and ultimately the closure of the brand in 2022.
Dragun Beauty’s controversies highlighted the importance of transparency and accountability in the beauty industry. Consumers became more aware of the need to research products and brands before making purchases. The incident also sparked discussions about the ethical implications of influencer marketing and the potential consequences of promoting products without proper due diligence.