In the United Kingdom, the term “cheeky” is used to describe behavior that is playfully disrespectful or audacious but not malicious. It often carries a sense of humor and can be seen as a form of endearment. For example, a child who playfully teases their parents might be called “cheeky.”
Cheeky behavior is often seen as a sign of confidence and wit. It can also be a way to show affection or to break the ice in a social situation. However, it is important to note that cheekiness can sometimes be misconstrued as rudeness, so it is important to be mindful of the context in which it is used.